Make Anyday Delicious
with Mr Kipling
If you look carefully, you can see the exact moment when expectation is exceeded by reality. Resulting in a micro-moment of pure delicious-ness that is best captured in gorgeous slow motion.
It happens the first time you try a Mr Kipling cake, the perfect little treat that’s perfect any day of the week (and also totally works as the centrepiece of a fully integrated campaign across time-relevant socials, retail OOH and experiential sampling).
Shouts out to:
Dave Mardon for sparking
Charlotte Goodsir for teaming up
Ben Morgan for design magic
(and a cheeky cameo)
Jeremy Hudson for photography and motion
Erik Bernacchi for the stunning edits
Lauren Hernandez for pushing the experiential
(and another cheeky cameo)
James K Neale for the tech
Andy Smith for the hustle