Tim Tam Genie
To remind Australians how much they love Arnott’s Tim Tam, we brought back their most successful brand ambassador, the Tim Tam Genie, channeled by TV personality Apollo. Fans followed his clues leading to three very special golden packs of Tim Tam each worth 3 wishes (and 100k).
Concept Traffik / Spot by The Kitchen Table
The launch campaign exceeded all expectations, selling out of promotional stock in 9 weeks vs the predicted 11 weeks, increasing sales 18% over KPI and generating 10M in earned media. It became Shazam’s APACs best performing brand campaign ever within the first 4 weeks.
Shouts out to:
The Agency Village: Traffik & The Kitchen Table
Charlotte Goodsir for sparking
Benny Morgan for making it look sparkly
Katie Long and Emma Boag for the hustle
Waleed Hassan for the 3D magic
The Kitchen Table for Spots & OOH